Mu nganda zicuruzwa muri iki gihe, ibicuruzwa byiza bigira uruhare runini mu gukurura abakiriya no gutwara ibicuruzwa.Ku bacuruza inkweto, kwerekana inkweto ni ngombwa mu gukurura abaguzi.Hamwe naimigenzo ya POP yerekanakandi abategura inkweto bashya, abadandaza barashobora gukora ubunararibonye bwo guhaha bwerekana guhitamo inkweto zabo zitandukanye.
Kugura ibicuruzwa bigaragara hamweimigenzo ya POP yerekana:
POP yihariye (point of buy) yerekana itanga abadandaza amahirwe yo kwerekana inkweto zinkweto muburyo bushimishije.Inkweto zerekana, nka chaparal yerekana igihagararo, inkweto zerekana, kunyerera, hamwe na sandali, byashizweho kugirango bikurure kandi bigaragaze ibintu byihariye bya buri nkweto.Mugushira muburyo bwo kwerekana ibyerekanwa ahantu nyabagendwa, abadandaza barashobora kongera ibicuruzwa byabo no gushishikariza abakiriya kubishakisha.
Kora urutonde rwinkweto zateguwe:
Kugirango ukore ibirenge byerekana inkweto zerekana, ni ngombwa gusuzuma imitunganyirize yinkweto na gahunda.Aha niho abategura inkweto baza gukina.Aba bategura ntabwo bongera ubwiza rusange bwububiko ahubwo banorohereza abakiriya gushakisha no kubona ibicuruzwa bashaka.
1. Kwerekana inkweto:
Inkweto zinkweto nuburyo butandukanye bwo kubika neza gutondeka neza no gutunganya inkweto.Kuboneka mubishushanyo bitandukanye, abadandaza barashobora guhitamo amasahani ajyanye nimiterere yububiko bwabo hamwe ninsanganyamatsiko.
2. Kwerekana kunyerera:
Inkweto zinkweto zitanga uburyo bworoshye bwo kwerekana.Bemerera abakiriya kureba inkweto muburyo butandukanye mugihe bakomeje kwerekana gahunda.
3. Akabati k'inkweto:
Akabati k'inkweto gatanga ibice byihariye kuri buri nkweto, nibyiza kubika ibintu bito byinkweto nka sandali na kunyerera.Ibi bifasha kubungabunga gahunda no kwirinda guhuza inkweto.
4. Agasanduku k'inkweto gafunze umucyo:
Ku nkweto ndende-ndende cyangwa ntarengwa-koresha inkweto, koresha agasanduku k'inkweto gasobanutse hamwe nipfundikizo kugirango wongere ikintu cyiza mubitekerezo.Abakiriya barashobora kubona byoroshye inkweto zabo mugihe bakomeje kurindwa.
Mu nganda zicuruza inkweto zipiganwa, ibicuruzwa biboneka neza birashobora kugira uruhare runini mukureshya no kugumana abakiriya.Ukoresheje ibyerekanwe bya POP byerekanwe hamwe nabategura udushya twinkweto, abadandaza barashobora gukora amashusho yinkweto zishimishije kandi zitunganijwe.Wibuke, gushora imari mukwambara inkweto zishimishije kandi zitunganijwe neza ntabwo byongera uburambe bwo guhaha gusa ahubwo binongera ibicuruzwa mukureshya abakiriya kugura neza.Hicon POP Yerekana ni uruganda rwo kwerekana ibicuruzwa mumyaka irenga 20, turashobora gukora ibirango byawe byinkweto byerekana ukurikije ibyo ukeneye kwerekana.
Igihe cyo kohereza: Kanama-25-2023